By Arun Kumar
The rise of startups and the disruption technology brings to our social systems has led to demand for innovative products that meet modern consumers' needs. This has ushered the growth rate of a CAGR of 11.2% to $9,325.69 billion in 2022 for the global information technology (IT) market.
Hence, the demand to hire software engineers has only increased to fuel this growing technology rocketship. Fortunately increased adoption of remote work has made it flexible to hire remote developers across the globe. But finding quality software engineers for hire is still a task, and even more difficult now that it comes with an increased talent pool.
All these trends post a great opportunity for IT services companies to grow and expand their business to fulfill the demand gap. But this also comes with an increase in competition with freelance developers, full-time hires, and other IT development agencies. It’s wise to double your business development efforts by adopting diverse lead generation and business growth strategies.
A cost-effective, yet impactful business development strategy is to explore partnership marketing.
Partnership marketing involves a strategic alliance between two parties where each agrees to share their strengths, resources, and reach to help each other with business development objectives.
For example, at Taln (a remote developer hiring marketplace) we help IT services companies rise above the crowded marketplace to get new projects and utilize their bench. Through TALN, our partners have earned up to One Crore INR in the past 8-10 months itself!
Apart from setting a good system to hire remote developers for delivering good results, IT services companies need to also constantly explore competitive markets to get new projects. But getting new projects is easier said than done as generally, an IT services company's core lies in technology. Founders tend to be techies and devising a core marketing strategy is not an area they have expertise in.
Keeping talent and resources on the bench is a costly affair. While retention for IT services companies can also be a tough affair considering how challenging it is to hire software engineers these days.
Getting into business collaborations is an easy trick used especially by service-oriented businesses to increase sales. It’s a perfect strategy for techie-founded companies as it doesn’t require any core marketing efforts.
Some benefits of adopting partnership marketing for IT services companies include:
There are many collaboration formats IT services companies can use to improve their business development strategy to get new clients.
What partnership marketing strategy for service businesses you use depends on:
Based on these factors, you can choose anyone or a combination of partnership marketing tactics as follows:
Marketplaces are designed to standardize supply and demand within a particular industry such that it makes it easier for them to collaborate. They help add a layer for each party to showcase their work, build trust, and manage payments to ensure seamless project execution.
As you list with a marketplace, you are exposed to potential clients who can easily avail your talent pool to hire remote software engineers. Fortunately, there are platforms like Taln - a marketplace to enable companies to hire remote software engineers from IT services companies.
You can register as a partner to gain access to their premium client base. Use your bench resources to serve MNCs like Ford, VMWare, Toyota, Avizva, Bottomline, WhiteHat JR, GSK, Boehringer Ingelheim.
Successfully building a strong community is an unfair advantage that helps you generate leads, find collaboration opportunities, establish a brand presence and induce positive word of mouth about your company. But building a community is also hard - hence you can always explore to join existing communities. There are many communities dedicated to thriving the developer ecosystems and business networking. Most communities also house job boards where they help everyone hire software engineers and other roles. Engaging actively with the community will expose you to more opportunities and networks.
As mentioned before, building a community is hard, especially at the start when the growth can be slow. Actively engaging would require employees to remain active. Although the efforts do pay off - some IT services companies might be too busy to invest resources.
For such businesses, there is always an option to sponsor community events and initiatives that would automatically put you into the spotlight. Communities contain high signal leads who are genuinely engaging with each other. Converting leads would eventually outweigh the ad spends on sponsorships.
Tapping into your existing customers’ network is a great way to get your business ahead. This works when your customers are happy with your service.
As a service provider, make them happier by providing them incentives to spread the word about your offerings. These incentives could be discounts for future services availed, upfront cash, or commissions. Doing so not only ensures that they get rewarded for allowing you to access their network, but also continue to employ your services as a repeat purchase.
As an IT service company, you too can become an affiliate for other platforms which can play as an additional revenue source.
At Taln, we also offer affiliate commissions to our IT services partner agencies who refer clients to us that are in need to hire remote software development teams. The commissions earned are recurring in nature while also helping your network solve issues to hire remote developers.
The good news about content marketing and SEO, apart from how it exponentially compounds business growth, is how still, very few businesses fail to reap its benefits. This happens mostly due to a lack of knowledge and also because its results are slowly visible.
Here are some ways in which you can partner with
One of the tricks to improve your IT services company’s website SEO is to collaborate with other publications or company blogs that are more or less related to your industry. Here are some ways to partner:
Collaborating for content marketing helps both parties access each other’s network and audiences at negligible costs.
Knowing the benefits of partnership marketing, as a business, you must get started today to devise your partnership model. Here are some best practices to ensure a successful partnership:
Out of all partnerships, marketplaces tend to be the safest and most direct ROI-driven partnership. They take care of agreements, project management, and payments due to a standard procedure-first approach. Also, they do not compete in any way with your main IT services business.
At Taln, we are a marketplace that helps MNCs hire remote developers from IT services companies like yours. We offer both direct and affiliate models designed to enable us to propel your business development efforts.
We understand that marketing is not the core activity of IT services companies. Your core strength lies in technology and we help you showcase your strengths to get more clients.
Read more about our partner services - https://www.taln.cloud/it-services-partner
Read about our affiliate partner services - https://www.taln.cloud/it-services-affiliate
You can contact our team to get on board as a trusted partner - https://zfrmz.com/WRL5vTXJrmyOh3m207gx