By Arun Kumar
Affiliate Marketing is a passive way for many brands to meet their growth numbers, accounting for around a 30% boost in revenues. While for individuals like you, it's a great opportunity to earn passive income. Today, around 81% of brands rely on affiliate marketing, where the industry is worth over USD 12 billion.
Among profitable niches, the technology sector can fetch up to $500! For technology companies across IT Service businesses, consultants, and software product businesses, affiliate marketing is a cheap way for hot lead generation or to enter new markets. If you’re a technology influencer, professional or enthusiast, the IT sector poses a great opportunity to grab some affiliate income.
In this article, we at Taln will help you understand what B2B affiliate marketing is for the IT sector. Furthermore, how you can leverage your existing network to earn passive income in the software technology industry.
Brands use Affiliate Marketing to leverage the power of their customers or influencer’s referral network to generate new sales. For every sale closed, the influencer gets paid in the form of a pre-decided commission as a reward for marketing and selling their product.
Generally, the sales are tracked using unique affiliate links that are given to every affiliate. If you’re a registered affiliate with the brand, whenever a purchase is made via the affiliate link, a sale gets registered under your name.
This is a great marketing strategy for brands as it's cheap, and engages existing customers by providing them with a source of income while also pushing positive word of mouth for the brand.
A key to an affiliate marketer's success is audience building. The more audience you have, the higher your income would be since there are more chances of sale conversions. You can focus on building an audience via various methods like starting a newsletter, social media, youtube videos, networking, community building, etc.
Affiliate Marketing is different from referral marketing. Referrals are generally done specifically by existing customers of the brand to avail additional benefits from them. But for affiliates, you need not be the brand’s customer. An affiliate can be anyone - an individual, influencer or even another business (marketplace, review sites, etc). They do affiliate marketing to generate a serious income source.
Knowing affiliate marketing is literally a way to earn income while you sleep. In this article, we will focus on earning affiliate income in the IT industry.
Becoming a technology influencer is a default requirement to become a good affiliate in the IT sector. Individuals with a technology background, prior experience in leading tech roles or business development for technology companies form great affiliates in this space.
Major ways for getting started with building your affiliate network include:
Some marketplaces like those for hiring remote developer talent, full-time hiring, agency etc offer lucrative affiliate programs for helping them with lead generation and closing.
Hiring is a very big pain point in the IT industry that is constantly plagued with poor retention and inflated salaries. Such marketplaces solve the hiring problem for other brands. If you know companies who are on the lookout to hire developers, then associating as an affiliate with these marketplaces can be an easy way to earn extra income.
Taln is one such talent marketplace to hire remote developers. We also offer a generous affiliate program where we rewards individuals for lead generation. Our program pays USD 50/- even for arranging a meeting with the potential lead.
On closing the lead, we pay USD 2500/- per client (where, you earn up to 500 USD per resource deployed, for the first 5 resources for each company referred).
IT service companies and product development agencies who do not have a major internal business development team tend to have affiliate programs for lead generation. Any service business or agency will cease to exist if they don’t have good clients to keep the business going!
Hence, such companies are great sources for affiliate marketing opportunities. Directly contact their business development or sales head to set up an affiliate arrangement.
Every major SaaS business offers generous affiliate programs. Most of them are even on a monthly recurring basis with limits as defined by them.
There are many such SaaS platforms who have different commission rates with varied cookie lifespans. These commissions can be a on a flat rate, one-time fee or recurring revenue basis.
Everyone wants high affiliate commissions, But as a technology influencer, you need to gauge your strengths and network to truly determine what kind of affiliate programs you can choose in the technology industry.
While choosing an affiliate program, your sole focus should be on how the particular product or service is truly helping your network. This ensures you maintain your network’s trust and hence obtain good sales conversions.
At Taln, we are a talent marketplace that helps brand hire remote software engineers from IT service agencies. We help IT service companies increase their revenues by deploying their available talent on bench.
If you have the relevant network of brands who are looking for professional software developers for their development projects, do get the $2500/- from us!
Learn more about our Affiliate program here -> Affiliate-marketing
Register here to join our Affiliate program